We are hiring for a leading hotel group in Cork for a Group Digital Marketing Manager position.
This position is responsible for the implementation of the company's overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales.
Key Responsibilities:
Strategic Oversight:
Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets
Align digital initiatives with the group's business objectives and ensure maximum ROI from the digital marketing budget
Identify emerging industry trends and best practices, attending industry events as necessary to represent the Hotels and discover new digital opportunities
Performance Management:
Manage the booking engine, ensuring optimal conversion rates and effective communication of results
Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions
Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments
Conduct regular audits of the website and digital pathways to ensure optimisation and brand consistency
Content and Brand Management:
Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand's messaging
Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials
Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards
Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns
Agency and Stakeholder Management:
Liaise with PPC and website agencies to enhance campaign performance and conversions
Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives
Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectively
Social Media Strategy:
Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams
Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives
Manage the company's reputation across review platforms, including TripAdvisor, and address feedback effectively
Team Leadership and Development:
Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution
Conduct performance reviews, coaching, and succession planning to foster growth within the team
Work closely with Human Resources to handle employee relations, training, and professional development initiatives
Budget Management:
Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns
Identify new opportunities to improve efficiency and ROI
Position Requirements:
A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute
3-5 years' experience in digital marketing within the hospitality or related sector
Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social medi platforms
Proficiency in website management and analytics tools
Proficiency in newsletter CRM solutions
Excellent analytical and reporting skills, with a data-driven approach to decision-making.
Exceptional communication skills and the ability to influence across teams and stakeholders.
Proficiency in Microsoft Office tools (Excel, Word, PowerPoint).
Proficiency in Canva, AdobePro or similar digital design tools
Proficiency in Jira, Basecamp or other project management tools
Proficiency in Google Analytics
Benefits
Competitive rate of pay
Relocation Assistance
Access to our Company Pension Scheme
Death in Service Benefit
Employee referral bonus
Friends & Family discounts across our restaurants
Special rates in our hotel accommodation
Paid internal and external training days
Access to Trained Mental Health First Aiders
Team Member Social & Wellbeing Events
Team Member Annual Awards, Service Recognition, Monthly Team Member of The Month
